Sproutit

Client: Sproutit is a software development company who developed Mailroom - an online e-mail service software application for small businesses.

The Challenge: Sproutit launched its first product in early 2006 and needed effective messaging to gain recognition and credibility in the very competitive high-tech industry. Without big-name financial backing, and a small budget, the challenge for SA Stewart Communications (SASC) was to convince tech/business reporters that Sproutit had a viable product and deserved coverage.

Solution: Working from ground zero - with no name recognition and a small budget, we needed to find a venue for Sproutit to introduce its product to the industry and gain the interest of tech reporters. SASC submitted an application for the company, and was accepted to DEMO, the prestigious technology conference that has helped launch hundreds of success stories, including the Palm Pilot and TiVo.

Sproutit founders receive the Demo God Award

Results: Sproutit won the coveted DEMO-god award (similar to best-in-show) for their presentation of their product, Mailroom. The company also received positive coverage in dozens of smaller media outlets. Articles by Sproutit CEO, Charles Jolley have been published articles in several venture capital publications.

-top-