ORYXE Energy International

Client: ORYXE Energy International a California-based research and development company, produces and distributes energy efficient fossil fuel additives.

The Challenge: Environmental issues and the negative environmental impact of fossil fuels are hot topics. The public continuously cries out for alternative fuels and everything 'green'. But stories about companies who are addressing those issues don't seem to be of interest. A Catch 22 indeed. How do you gain credibility as a start-up company with an innovative approach to helping solve our current environmental challenges?

Solution: We needed to establish a company message and earn a public track record quickly. We issued press releases on a regular basis announcing company milestones and made calls to trade publications and began getting notice in the trades. SA Stewart also approached Red Herring by entering ORYXE in their annual search for innovative companies.

Results: ORYXE won a spot as one of Red Herring Magazine's Top 100 Innovative Companies for 2004. Red Herring Magazine is a leader in identifying new technologies and science business trends. The award helped ORYXE gain credibility, more positive publicity and a solid bottom line. SA Stewart was there when ORYXE was a struggling, start-up, and we're they're helping them maintain their good reputation and continued growth.

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