FAQs

Q. What makes SA Stewart different from other public relations firms?

A. Our actual, extensive hands-on experience working IN the media, not just with it sets us apart from the pack. Many other PR firms have no staff with actual newsroom experience. We use our journalistic background to teach our clients how to think like a news reporter. "Forget the spin and use the facts." The facts speak louder than any sales pitch.

Q. My company is in the middle of a public relations disaster. Can you do a quick fix?

A. Generally, building a solid PR program is an ongoing process. But when a crisis hits, there are some specific tactics that can make your company come out of it without suffering too much. Contact us today before a crisis hits - or call us then and we'll help you work through the situation.

Q. Do you work with small companies too?

A. We work with clients of all sizes, from start-ups to large, established public corporations. However, to help the small business owner, I wrote Media Training 101 specifically to teach them how to employ our straight forward tactics right from the beginning - before they have a PR budget.

Q. Why did you write a media training book? Why can't my public relations person do all the work?

A. Reporters do not want to interview your PR person. They want to interview you, and you need to be prepared. Even though you may be able to run your company blindfolded, you may have never given any thought to how you should respond to a reporter asking about your business. Situations involving a reporter usually come at you without warning, and you need to be prepared. The wrong response could be disaster for your company. We live in an era where corporate responsibility and transparency have become critical business issues. And those issues affect businesses of every size. You need to communicate ethically, effectively and responsibly. Media Training 101 covers the basics and gives you the communication tools that just may save your company some day.

Q. When will you be speaking in my area?

A. Sally travels throughout the United States and all over the world presenting Media Training 101 seminars. Our Media Training 101 seminars can be tailored for your specific needs - from a small individual consultation to large organization training. Contact us for information on upcoming scheduled seminars or for information about scheduling something that's just right for you and your budget. See our seminars page.

Q. Where can I purchase the Media Training 101 book?

A. Ask for it at your local bookstore, and it is available from Amazon.com

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